The back cover copy, or BCC, of your book is one of its most valuable marketing tools, and should never be skimped. Too many authors end up losing sales because of a poorly crafted back cover.
A successful BCC is the essence of your book’s most enticing features, organized and summarized in an easy to read place, and will often be the reader’s deciding factor to buy your book.
Your BCC also serves as your book’s metadata, which is crucial to your book’s discovery in online searches and platforms.
When crafting your back copy, ask yourself: How, and why, will the reader benefit from this book? Your BCC should address these questions clearly and succinctly.The back cover copy, or BCC, of your book is one of its most valuable marketing tools of your book, and should never be skimped. Too many authors end up losing sales because of a poorly crafted back cover.
Consider hiring a professional designer to arrange your back cover information in a way that looks nicely tailored, especially if you have awards, testimonials, and optional elements.
The most important takeaway to remember is: Less is more. Organize, simplify, and don’t cram in copy – it will never be read.
Hi and welcome! I’m Angela, and I’m a mom, author coach, and book designer.
Since 1999, my passion has been helping indie authors design and polish their books + increase profitability through branding.